Binary Network Marketing Explained

The Binary Business Model Defined

The DrinkACT business model is known as a "binary" marketing plan. This means that each dealer's network has two (hence, binary) "legs" or "teams", a left and a right team.

When you first join DrinkACT as a dealer, you should imagine an empty two-by-two network that simply needs to be filled in with real people's names. As you tell others about the product and business and they decide to join you in the free-to-enroll dealer program, you place them into your network, either on the right team or on the left team. We'll talk more about strategy later.

Dealers populate your network from the top down. So, the first open circle on your left or right team gets filled in before the circles below it.

Why the Binary Business Model is so Successful

The common question that new dealers ask is, "what if I have more than two people who want to join?". The binary network model does not limit you to placing only two people into your network. In fact, you can place as many people into your network as you want. Some of the most successful dealers have personally placed hundreds of people into their network. Let me explain further.

Typically some times passes between their enrollment as a new dealer and their first personally sponsored dealer joins. Or, many people join thinking of themselves as customers, having no initial interest in building a business, and later (days, weeks, or months) someone they know decides to join. In either case, don't be surprised if you find the following:

The two blue circles indicate spots filled in (populated) by your upline. These are dealers that are now in your network that you had no part in bringing into the business. You see, your network will grow without your own individual effort. And, what's exciting about the binary compensation plan with DrinkACT is that you get paid on all the business volume (BV) generated by your entire downline, both right and left teams and all to levels (infinite).

You Sponsor Your First Dealer

So, the day comes and you go to enroll your first dealer. If the diagram above illustrates your business at that time, then your new dealer would most likely be placed in the next open "grey" circle on your Left Outside "Leg".

In this example, the newly populated red circle above indicates your first personally enrolled dealer.

Left Leg or Right Leg Strong

As your upline continues to add people to their network, one of your two outside "legs" will continue to populate (grow). This leg is referred to as your "strong" leg.

If you have a strong upline, you can expect your "strong" leg to continue to grow ahead of the pace that you can keep up with. So, it is your job to start working on your "weak" leg/team. This is another reason the binary business model is so successful. Your upline continues to build strength and momentum in one of your legs but leaves building the profitability to individual dealers. As dealers in your downline wake up to the potential of their business and see the growth that is happening in their own network, they naturally get motivated and begin pitching in by adding new dealers to their network.

So, Where's the Money?